The All-New Nissan Magnite Makes Its Middle East Debut in Saudi Arabia

The All-New Nissan Magnite Makes Its Middle East Debut in Saudi Arabia

18 March 2025 - 12:05

written : Nibras Al-arab - نبراس العرب

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Rashad Iskandrni

 

  • The Middle East is the first region to offer the all-new Magnite in left-hand-drive to the world.
  • Striking compact SUV with dynamic eye-catching design, reinforced safety and technology features, making it ideal for urban drivers

 

Riyadh, Saudi Arabia – March 18, 2025 – Following its initial unveil in Delhi, India in October 2024, Nissan has announced the availability of the all-new Nissan Magnite for the Middle East – as the first region in the world to receive the left-hand-drive (LHD) model. Launched at a stylish event in Riyadh.

The Magnite will expand to other markets around the region – all as part of Nissan’s strategic global vision of “One Car, One World”, The Magnite is tailored to meet the diverse needs of customers across multiple markets, with its dynamic design, advanced features, and robust performance. 

STRIKING INSIDE AND OUT

For its compact size, the all-new Magnite punches well above its weight when it comes to looks. Standing out with its assertive and imposing grille, high ground clearance, and diamond-cut alloy wheels, the model is sure to grab attention with its dynamic eye-catching design and two-tone colour options.

Inside the car, drivers will experience a contemporary and sleek cabin with 360 leather treatment all supported by intuitive technology features including a 7” fully digital instrument cluster, 8-inch touchscreen with wireless Apple CarPlay and Android Auto, remote engine start, air ionizer, and a cooled glovebox. 

ENHANCED SAFETY AND PERFORMANCE

Alongside the new design and seamless tech, the Magnite offers efficient performance for drivers thanks to a turbocharged 1.0-litre engine, delivering 100 PS power and 152Nm of torque for an efficient, dynamic drive.

 

 

At the same time, safety for family and friends is enhanced even further by safety features including Around-View Monitor, ABS & VDC, Auto Headlamps, 3-point seatbelts all around, and side curtain airbags, ensuring a secure driving experience

THE PERFECT URBAN PARTNER

Built for a diverse customer base with ambitious pragmatist mindset, Magnite offers agility, efficiency, and comfort for a smooth and engaging driving experience. Its spacious interior, with exceptional cabin roominess able to comfortably fit five people, intuitive features, and striking presence blend practicality with style, making it the perfect choice for drivers seeking versatility and excitement on the road. All of this comes at a competitive price starting at SAR 66,699, offering exceptional value without compromising on quality or features.

Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, commented, “Following the release of the hugely popular new Patrol and KICKS, we’re absolutely thrilled to be bringing the all-new Magnite here to the Middle East – and we’re certain our customers will be too. We are reinforcing our commitment to innovation, versatility, and accessibility across the region. More than that, Magnite shows Nissan and our strategy at its very best – dynamic eye-catching design, with Japanese DNA and engineering, produced in Nissan’s India plant, and available in regions across the World. This SUV enhances our leadership in the segment and reflects Nissan's dedication to shaping the future of mobility with modern, practical vehicles.”

Adib Takieddine, Managing Director of Nissan Saudi Arabia, said: “The all-new Magnite reflects Nissan’s commitment to pushing boundaries, offering a vehicle that goes beyond just basic transportation and makes a bold statement on the road. Designed for those who seek practicality and a vehicle that suits their aspirations, the New Nissan Magnite brings Japanese engineering and innovation to ambitious customers across the region, offering an incredible ratio of tech-to-value that redefines the compact SUV segment.” 

BUILT IN INDIA, MADE FOR THE WORLD

Produced at Nissan’s Alliance Plant in Chennai (RNAIPL), the Nissan Magnite has already proven popular in India and beyond, having sold over 150,000 models since its launch in December 2020. Previously exported to just 20 countries, world-class manufacturing capabilities have allowed the New Magnite to cater for left hand drive countries too – opening availability to over 65 markets where the latest model will be available, Starting with the Middle East region. This means that the all-new Magnite will represent the largest coverage for a vehicle produced in Nissan’s AMIO regions. The all-new Nissan Magnite will be available in April 2025 through Nissan's partner network across the Middle East region.

-ENDS-

 

About Nissan Motor Co., Ltd.

Nissan is a global car manufacturer that sells a full line of vehicles under the Nissan and INFINITI brands. Nissan’s global headquarters in Yokohama, Japan, manages operations in four regions: Japan-ASEAN, China, Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania).

For more information about our products, services, and commitment to sustainable mobility, visit Nissan AMI. You can follow us on FacebookInstagramTwitter and LinkedIn and see all our latest videos on YouTube.

For more information, please contact:


Hatoun Bushnaq

GM Corporate Communications

Nissan Saudi Arabia Co. Ltd. 

Email: hatoun.bushnaq@nissan-me.ae 

Phone: +966595544787

 

Faisal Ghouth 

DGM Corporate Communications

Nissan Saudi Arabia Co. Ltd. 

Email: faisal.ghouth@nissan-me.ae

Phone: +966593127124

 

Naif Al Shahrani

Media Relation Director

Edelman Saudi Arabia

Email:  naif.alshahrani@edelman.com 

Phone: +966530633777

 

Abdulrahman Marzoqi

Senior Account Executive

Edelman Saudi Arabia

Email: abdulrahman.alimarzoqi@edelman.com 

Phone: +966544400790

 

 

 

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Samsung Unveils New Refrigerator Lineup Equipped With Screens and Enhanced AI Vision Inside Feature

Rashad Iskandrni

 

 

Company expands screens across 4-Door, 4-Door French Door, and Side-by-Side refrigerators, expanding the ‘Screens Everywhere’ vision

 

Refrigerators with innovative AI Hybrid Cooling Technology roll out globally

 

 

Riyadh, Saudi Arabia – Apr. 13, 2025 Samsung Electronics Co., Ltd. today announced the global rollout of its latest lineup of smart refrigerators, reinforcing the “Screens Everywhere” vision introduced at CES 2025. This expansion includes the introduction of the 9-inch AI Home screen[1] on the 4-Door, 4-Door French Door and Side by Side refrigerators, as well as an enhanced Family Hub screen on select French Door and Side by Side models. An enhanced AI Vision Inside[2] feature is integrated on select 4-Door and 4-Door French Door models, refining food identification and streamlining meal planning to ensure a more intuitive kitchen experience for users.

 

“By offering a wide array of refrigerator options across type and also screen sizes, we are expanding choices to meet diverse household requirements,” says Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Consumers can enjoy greater flexibility in choosing fridge designs while benefiting from the AI-powered smart home experience Samsung provides.”



 

A Smarter Way To Manage Food, Home, Family Communication and Entertainment

 

Samsung’s new refrigerators incorporate the intuitive 9” AI Home screen and 32” or 21.5” Family Hub screens, which are designed to enhance four key areas of daily life: Food, Home, Family Communication and Entertainment. The first category, food, is especially powered by the upgraded AI Vision Inside, which adds four more food items to the list of recognizable types for a total of 37. Furthermore, adding on to fresh food items, AI Vision Inside can now also recognize processed food items. Refrigerators with the enhanced AI Vision Inside will recognize and recommend users to save processed food items that have been placed inside multiple times, allowing up to 50 items to be saved with designated names[3]. Based on the improved food list, the screen will provide tailored recipe recommendations and meal planning[4], making home cooking more seamless and personalized.

 

Beyond food, the screens also enhance smart home connectivity. The latest advancements provide deeper integration into the smart home ecosystem, making the refrigerator a central hub capable of controlling connected appliances throughout the entire home. With the integration of Map View, users can monitor and control Samsung appliances and even third-party smart home devices[5] like lights and smart plugs. There’s also SmartThings Energy[6], which helps users track and optimize their energy consumption, facilitating greater efficiency in everyday life. The intuitive display provides users with access to a great deal of information about their home, with users also being able to issue voice commands through Bixby[7].

 

The new Daily Board feature keeps everyone informed and connected. Placed at the heart of the home, the refrigerator screen delivers real-time updates throughout the day — whether it’s the morning weather and schedule before heading to work, or daily energy consumption reports in the evening. Users can also easily access their schedules through voice commands and receive tailored responses. By recognizing each family member’s voice and replying accordingly, Bixby will serve as both a helpful assistant for the entire household and for each person individually[8]. Additional family-focused features include a shared gallery for storing precious memories and a calendar to help with daily planning.




 

Samsung’s latest refrigerators also redefine entertainment in the kitchen, allowing users to stay engaged while cooking or spending time with family. With Spotify integration, users can listen to their favorite music or podcasts directly from their fridge[9]. SmartView Mirroring enables seamless screen sharing from smartphones or Samsung TVs, and the dedicated gallery feature lets families display their favorite photos, adding a personal touch to the kitchen.

 

The Next Generation of Refrigeration

 

The 4-Door Refrigerator is designed to meet the needs of modern households with its innovative features.[10] The 9” AI Home applied on select models allows the refrigerator to integrate seamlessly with the smart home ecosystem. Models that incorporate Hybrid Cooling technology[11] keep produce fresh for even longer, while also allowing extra space[12] by utilizing a peltier module that is compact in size for cooling. By utilizing the conventional compressor and the Peltier module together, AI Hybrid Cooling is capable of providing additional cooling whenever necessary, such as when the internal temperature increases or when AI predicts a potential rise[13]. When users put in a large amount of groceries after shopping, or open the door multiple times in the summer, the Peltier module will assist the compressor to maintain a consistent internal temperature.

 

The 4-Door Refrigerator also comes in Kitchen Fit design, allowing agile installation that requires only a tiny gap of just 4mm from the sides and 20mm from the top. Also, the refrigerator’s doors have been enhanced with SpaceMax™ insulation technology that uses less amount of high-efficiency insulation, increasing the space in the doors by 56% compared to previous models equaling 10L in capacity[14]. Users can also enjoy convenience with the wide opening door that opens more than 90 degrees, and the food showcase to store frequently used items.

 

The 4-Door French Door Refrigerator, launching in North America, is available in various configurations, including a 32” Family Hub and a 9” AI Home. This flexibility allows users to choose the best fit for their kitchen. The Auto Open Door[15] feature ensures hassle-free accessibility with just a gentle tap, making it accessible to everyone in all kinds of situations to effortlessly access the inside of the fridge. It also has a Beverage Center that includes a water dispenser and a 1.4L Auto-Fill Water Pitcher that is dishwasher safe[16] and BPA free[17]. Apart from ensuring that fresh, filtered water is always available, the pitcher also allows users to infuse their water with fruits and herbs.

 

The Side-by-Side Refrigerator also offers multiple screen options, including the 21.5” Family Hub and 9” AI Home[18]. The model, featuring an Auto Open Door that opens up widely makes it simpler to reach stored items[19], is designed for users who prioritize easy access and organization. Select European models are equipped with Hybrid Cooling technology — as seen in the 4-Door refrigerator — to maintain freshness by preventing temperature fluctuations.

 

All three types of refrigerators come with the AI Energy Mode feature, allowing users to reduce energy consumption by up to an additional 10%[20]. Users can choose to activate the mode always, or when electricity bills are expected to exceed the preset target.

 

With these latest innovative solutions, Samsung continues to push the boundaries of the connected kitchen, transforming the refrigerator into an intelligent hub that enhances food management, smart home integration and entertainment. By seamlessly blending AI-enabled convenience with energy efficiency, Samsung is redefining how users interact with their appliances and bringing the future of the smart home to life.

 

 

###

 

 

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

 

 



[1] A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the 'Food' service within the SmartThings App in the AI Home menu.

[2] Available on select T-Type and French Door refrigerator models. As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.

[3] Processed foods are limited to those that keep a certain packaged form. AI Home recommends to save the item after it has been input more than 4 times during 30 days.

[4] Requires login to the Samsung account. The recommendations and meal plans may not fit personal preferences in some cases.

[5] A Wi-Fi connection and a Samsung account are required. Third-party devices must by SmartThings compatible.

[6] Available on Android and iOS devices. All devices should be connected to Wi-Fi or other wireless network, and registered with a single Samsung Account. The energy usage and estimated cost shown in SmartThings Energy may differ from your actual usage and cost. Availability may vary by country, region, service provider, network environment, or device, and may change without notice.

[7] Bixby is Samsung's brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect.

[8] Available starting from 2025 May through over-the-network update. Customized answering is available on select usage cases such as accessing Calendar, Gallery, Find my Phone.

[9] Available in all countries excluding China, Qatar, Yemen, Russia, Sudan

[10] Available in North America, Europe, Latin America, Southeast Asia and the Middle East in 2025. Available screen sizes may vary.

[11] Available on select models of the 4-Door refrigerator in 2025.

[12] Based on internal testing, compared to existing Samsung RF9000D model (RF65DG9H*-Global, RF23DB99*-NA/LATAM)

[13] The Peltier element is a semiconductor-based component that cools using just electricity, without refrigerant. It operates when either the temperature in the refrigerator rises above the normal range or AI predicts that the temperature will rise in 5 minutes due to a long period of food storage or cleaning, based on an analysis of the user’s refrigerator opening and closing pattern.

[14] Based on internal testing, compared to Samsung RF60DB9KF*** model launched in Korea. The capacity may vary by models, region, and feature specifications.

[15] An automatic closing function is not available. The actual angle that the doors open may vary due to the installation circumstances and usage conditions, like storing heavy items in the door bins. The user may need to adjust how the refrigerator is installed if the doors don’t open properly. The touch sensors can be turned on/off from the display or SmartThings app and the default setting is 'Off'. The Auto Open Door function may be activated inadvertently by contact with any body part or by a child or pet.

[16] Tested for 125 cycles in accordance with the “Mechanical dishwashing resistance of utensils” test method (BS EN 12875-1:2005) and certified as dishwasher safe by SGS.

[17] Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.

[18] Available in Europe, Southeast Asia, China, the Middle East, Africa and the Commonwealth of Independent States (CIS).

[19] You can select the door opening level using the SmartThings App (SmartThings is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required). The ‘Wide-open’ option automatically opens the door by an angle of 80 degrees or more, but the door does not close automatically. The ‘Semi-open’ option reduces the force required to open the door, and automatically closes the door after a certain period of time if the door is left open. The actual angle that the doors open may vary due to the installation circumstances and usage conditions, like storing heavy items in the door bins.

[20] The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns. AI Energy Mode can be activated in SmartThings Energy, which is available on Android and iOS devices. SmartThings Energy requires Wi-Fi connection and a Samsung account. 

منذ 6 ساعات . News

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Kayanee Expands in Riyadh with Stunning New Store at Solitaire Mall

Rashad Iskandrni

Kayanee Unveils a Smarter, More Immersive Wellness Retail Experience

[Riyadh, Saudi Arabia –09/04/2025] – As Saudi Arabia’s wellness industry continues to evolve, Kayanee, the leading Saudi fitness and sports lifestyle brand for women, is expanding its footprint with a new store in Solitaire Mall, Riyadh. This latest opening reflects the rising demand for curated wellness experiences tailored to women in Saudi, bringing Kayanee’s signature approach to self-care, healthy eating, and mindful living to an even broader audience in the Kingdom’s capital.



Building on the success of its first flagship store in the Diplomatic Quarter (DQ), Kayanee continues to inspire wellness through a seamless integration of movement, fashion, and learning. The Solitaire boutique reinforces the brand’s core pillars: Move, Wear, and Learn, providing a second thoughtfully designed space where women can engage with products and experiences that support a fun, balanced and active lifestyle.




A New Destination for Wellness and Fashion

Vikram Natarajan, CEO of Kayanee, shared his vision for this expansion: “The response to our flagship store in the Diplomatic Quarter indicated that women in Saudi Arabia are seeking more than just products, they want a space where wellness is seamlessly integrated into their everyday lives. With Solitaire, we’re bringing this vision to a new retail destination, offering a space where wellness, beauty, and self-care converge in a way that is both immersive and inspiring. This boutique is designed to empower women with thoughtfully curated activewear, high-quality supplements, and transformative self-care essentials, all in an environment that embraces both innovation and sophistication. This is just the next step in a larger journey for Kayanee, and we’re excited to continue evolving alongside the women we inspire.”

 

Talal Jarkas—Marketing Director at Kayanee, outlined that “Kayanee’s Solitaire store is designed as a refined and inviting space, where women can explore the latest trends in activewear, personal care, and wellness supplements—all crafted to complement their well-being. The boutique also introduces the popular Kayanee Café, offering an array of nutrient-rich, wholesome options that align with and fuel an active and mindful way of living.”

 


Expanding the Kayanee Experience with Next-Gen Retail Innovation

A stand-out feature in Solitaire Mall, Kayanee’s latest store is designed to be more than just a retail space. Introducing cutting-edge in-store technology, Kayanee enhances how women engage with wellness through interactive, intuitive retail solutions. It’s the culmination of the brand’s commitment to supporting every aspect of women’s wellness lifestyle through an immersive shopping experience that blends fashion, wellness, and digital innovation.. From innovative tailored activewear and fashion-forward athleisure, to personal care and supreme quality supplement offerings, the new location delivers a holistic approach to well-being in a contemporary, welcoming environment.

Place & Learn Technology

“Place & Learn” technology is a system that enhances the shopping experience by using smart sensors to provide customers with instant product information. When a shopper picks up a product and places it on a designated interactive surface—a digital screen displays relevant details such as pricing, product features, ingredients, health benefits, and even sustainability information.

This technology helps in creating a more engaging and informative shopping experience while still providing customers with all the details they need before making their purchase decision.




Smart Fitting Rooms

Taking the try-on experience to the next level, Kayanee’s smart fitting rooms provide real-time styling recommendations, size and color availability, and direct assistance from in-store associates. This technology ensures that every visit is personalized, interactive, and completely seamless—giving women greater convenience and confidence in their shopping experience.

By integrating these innovative solutions, Kayanee’s Solitaire boutique transforms the way women shop for wellness and fashion, making the experience more intuitive, inspiring, and customer-centric than ever before.

Both “Place & Learn” and smart fitting rooms are part of the broader trend of digital transformation in retail, blending the physical and digital worlds to make shopping more seamless, interactive, and data-driven.

This expansion marks another milestone in Kayanee’s continued growth, reinforcing its position as Saudi Arabia’s leading women’s wellness and lifestyle brand. With future store openings, an expanding e-commerce platform, and an ongoing commitment to delivering unique wellness experiences, Kayanee is set to shape the future of women’s lifestyle in the region, ensuring that every woman has access to what she needs to move and be moved.

Join the movement by visiting Kayanee’s newest store at Solitaire Mall or by downloading the Kayanee app. Click here to visit the website for more information and seamless online shopping. Follow us on @kayaneeofficial to move, and be moved.


 

-END-

 

About Kayanee

Kayanee is a Saudi-born fitness and lifestyle brand for women—where performance, culture, and active living come together. As a PIF portfolio company, Kayanee was created with the Saudi woman in mind: to help her look, feel, and perform at her best. Kayanee is building a community shaped by shared values and real-life needs, inspiring and enabling a balanced fitness lifestyle for all women. Redefining wellness through a collective experience—Wear, Learn, Fit—Kayanee supports each woman’s journey to discover what truly moves her physically, mentally, socially, financially, and environmentally.

 

With a flagship location in Riyadh’s Diplomatic Quarter (DQ), a store at Solitaire Mall, and a growing digital and e-commerce presence, Kayanee invites every woman to lead an active, fulfilling lifestyle on her own terms.

منذ 6 ساعات . News

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BD hosts Healthcare Summit in Riyadh to drive Value-Based Care and Digital Transformation in line with Saudi Arabia’s Vision 2030

Rashad Iskandrni

 

Experts discuss key health trends, including AI, Automation, Patient Safety and Workforce empowerment

 

Riyadh, Kingdom of Saudi Arabia, April 13 2025 – The Saudi entity of BD (Becton, Dickinson and Company) (NYSE: BDX), a leading global medical technology company, successfully hosted the BD Healthcare Summit in Riyadh, Saudi Arabia, under the theme “Embracing a Value Driven Future with Saudi Arabia’s Vision 2030.” The summit brought together regional and international healthcare experts to explore the future of healthcare in the Kingdom, focusing on data and trends in digital transformation, value-based healthcare, patient safety, and the efficiency of workflows and healthcare workforce well-being.

 

Held at the Crowne Plaza in Riyadh, the event commenced with opening remarks from Omar Malabarey, Country General Manager, BD Saudi Arabia, who welcomed attendees and set the stage for discussions, and thought-provoking conversations on the evolving healthcare landscape, aligning with Saudi Arabia’s Vision 2030 goals of enhancing healthcare efficiency, sustainability, and digitalization.

 

Key speakers included Dr. Justus Wolff, Technical University of Munich, School of Life Sciences who highlighted the economic impact of AI in healthcare. Dr. Abdulelah Al Hawsawi, Founding (Former) Director General of the Saudi Patient Safety Center (SPSC), and Patient Safety Expert discussed the Global Landscape of Medical Device Safety and Its Impact on Patient Safety in Saudi Arabia. Dr. Mohammed Al Ghamdi, President of the Saudi Nurses Association explored Saudi Arabia’s position as a global destination in the professional nursing journey.

 

The summit also tackled the increasing role of AI, digital transformation, and automation in healthcare. Dr. Abdulgader Almoeen, Senior Advisor at the Health Sector Transformation Program (HSTP) provided an in-depth analysis of Healthcare Transformation & Vision 2030: AI, Digitalization & Automation, while Dr. Haitham Badr, Director of Quality at the Security Forces Hospital (SFH), Riyadh discussed how leveraging analytics can improve quality healthcare and patient safety.

 

A dedicated session on workforce empowerment featured Ms. Mawahib Samater, Executive Director of Nursing Administration, Armed Forces Medical Services, Ministry of Defense, who emphasized the importance of Investing in Our Most Valuable Assets: Empowering Nursing Excellence.

 

The summit concluded with Maher Elhassan, Vice President and General Manager, Middle East, North Africa, and Turkey (MENAT) at BD, presenting BD Signature Programmes, which are designed to promote sustainable, high-quality healthcare while safeguarding patient and healthcare worker safety. He said, “the BD Healthcare Summit in Riyadh served as a powerful platform for knowledge exchange, fostering discussions that will help shape the future of healthcare in Saudi Arabia. By focusing on AI, automation, and workforce resilience, we are aligning with the Kingdom’s Vision 2030 to drive transformation and sustainability in healthcare.”

 

With a strong focus on collaboration, innovation, and strategic partnerships, BD continues to support healthcare providers and policymakers in enhancing patient outcomes, improving operational efficiencies, and advancing medical technologies in Saudi Arabia and across the region.

 

This is intended for Healthcare Professionals only.

 

-ENDS-

 

منذ 6 ساعات . News

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Riyadh to Host EDGEx 2025: Beyond Readiness - Where Education Meets Innovation

Rashad Iskandrni


Riyadh, April 12, 2025: The Kingdom of Saudi Arabia is set to transform the educational landscape as the Saudi Ministry of Education prepares to launch the groundbreaking International Education Exhibition (EDGEx). Taking place from April 13-16, 2025 (15-18 Shawwal 1446H), this premier event will bring together global education leaders, technology innovators, and policymakers under the forward-thinking theme "Beyond Readiness."

The exhibition will create significant opportunities to strengthen international partnerships and explore cutting-edge technological solutions to enhance learning quality. With a focus on integration, the event aims to bridge education and training while providing a collaborative platform for educational institutions, technology companies, and decision-makers. This initiative reflects the Kingdom's commitment to educational development, innovation promotion, and the establishment of Saudi Arabia as a global center for human capability development in accordance with Saudi Vision 2030.

Highlighting the strategic importance of the exhibition, His Excellency, the Minister of Education, Youssef bin Abdullah Al-Bunyan, emphasized that organizing EDGEx aligns with the Kingdom’s efforts to develop future-ready education systems. He noted that the exhibition presents an opportunity to strengthen international partnerships in education and explore innovative technological solutions that improve learning quality and equip future generations with the skills required for the global job market, reflecting Saudi Arabia's commitment to digital transformation in education and human capital empowerment within Vision 2030.

In his remarks, the Minister added that the Saudi Vision led by His Royal Highness, the Crown Prince, has enabled the Kingdom to achieve qualitative accomplishments in education, human capital investment, and knowledge sustainability enhancement, positioning Saudi Arabia as a global model to build the future of education and training.

Designed as an immersive experience, EDGEx 2025 features multiple interactive platforms, including specialized workshops and discussion sessions with education and technology thought leaders alongside live demonstrations of digital learning innovations. Key events include "The EDGE Assembly" focusing on the future of education, "The EDGE Lab" offering practical experiences with advanced educational solutions, and "The EDGE Launchpad" serving as a platform for strategic partnerships between educational and technological institutions to support sustainable educational development.

Bringing together global expertise, the exceptional event will host prominent speakers from education and technology sectors, including His Excellency Youssef Al-Bunyan, Saudi Minister of Education; Professor Abdullah Al-Ghamdi, President of the Saudi Data and Artificial Intelligence Authority (SDAIA); Andrew Ng, founder of DeepLearning.AI; and Sal Khan, founder of Khan Academy. Experts from Stanford University, King Abdullah University of Science and Technology (KAUST), and global educational organizations will participate alongside public and private sector specialists, creating an exceptional opportunity for knowledge exchange and the exploration of educational advancements.

To celebrate excellence in education, the exhibition recognizes outstanding achievements through the EDGEx Awards, including the Voices of Change Award honoring inspiring initiatives, the EDGEx Vendor Award for educational technology innovators (evaluated by students and teachers), and the Classroom Innovator Award for educational institutions developing modern curricula that enhance learning experiences and strengthen teachers' roles in educational environment development.

For registration: https://edgex-reg.humancapabilityinitiative.org/ar/join/edgex

منذ يوم . News

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AppyThings strengthens presence in META, driving digital transformation through secure, API-powered solutions

Rashad Iskandrni


AppyThings, a Google Cloud-specialized IT integration partner and hyperspecialist in API and event-driven architecture, headquartered in the Netherlands, is expanding its footprint across the Middle East, Turkey, and Africa (META) region. With a decade-long track record of success and more than 100 global customer references, the company is scaling up operations to meet the rising demand for secure, agile, and cloud-native integration services in one of the world’s fastest-growing digital economies.

Since entering the META region in early 2024, AppyThings has made significant strides, securing key public and private sector partnerships across industries. It is the first European partner of Apigee and an established Google Cloud Specialization partner for IT integration in the EMEA region. The expansion aligns with the region’s increasing reliance on APIs and cloud technologies to accelerate digital transformation and improve service delivery.

“We’re bringing 10 years of global success to the META region,” said Shazali Taha, Regional Director - META, AppyThings. “Our commitment goes beyond technology—we deliver fast, high-quality results tailored to each client’s needs, backed by over 3,000 use cases. AppyThings is committed to expanding its investments in the region by combining deep expertise, the latest Google innovations, and local investments in a selection of prominent centers in Riyadh, Dubai, and other cities. This allows us to help organizations securely update their platforms, expand confidently, and thrive in this interconnected world”.


AppyThings offers a comprehensive range of services to help businesses navigate digital transformation. The company specializes in securely connecting systems through API management, event streaming (systems that transmit real-time data across different platforms), and cloud-native integration. Using technologies like REST, GraphQL, Python, and Google Cloud, AppyThings helps businesses improve their IT infrastructure. Their solutions are designed to be scalable, secure, and adaptable, ensuring organizations are ready for the future and can efficiently manage growth and change.

In a region where digital adoption across industries has reached approximately 75% to 80% (McKinsey & Co), AppyThings is uniquely positioned to help enterprises adapt and thrive. Its mission—Seamless integration on your terms—resonates strongly with META’s ambitious digital agendas, from Vision 2030 in Saudi Arabia to The UAE Digital Government Strategy 2025.

By leveraging its established global reputation and ISO certifications, AppyThings assures clients of top-tier governance and data security—critical in today’s regulatory landscape. Its team of 50+ certified engineers works across the full vertical of cloud integration, including architecture and governance, infrastructure services, managed Kubernetes, advanced API security, and event streaming platforms.

As the pace of digital transformation accelerates, AppyThings continues to empower organizations to embrace change, innovate confidently, and build resilient IT architectures that stand the test of time.

منذ 4 أيام . News

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Riyadh to Host Private Capital Forum this October

Rashad Iskandrni


The Saudi Venture Capital Company (SVC) has announced the launch of the "Private Capital Forum 2025", which is the first forum of its kind in Saudi Arabia that focuses on private capital (venture capital, private equity, venture debt, and private credit). The forum is scheduled for October 22-23, 2025, at the King Abdullah Financial District (KAFD) in Riyadh.


SVC emphasized that the forum presents an opportunity to exchange expertise and explore best practices related to the private capital sector, focusing on venture capital, private equity, venture debt, and private credit. This event will serve as a pivotal gathering for fund managers and fund investors, where forum sessions will discuss new growth benchmarks and explore advanced governance frameworks, with the participation of over 500 experts and specialists from around the globe.


The forum will address a range of critical topics, including future trends in the private capital landscape, the opportunities in the Saudi market for international and regional investors, and identifying shared strategies, trends, and challenges.


Dr. Nabeel Koshak, CEO and Board Member at SVC, stated, "Following the unprecedented growth of the Saudi private capital ecosystem, the inaugural edition of the forum is a unique opportunity to expand the ecosystem to broader horizons, leveraging local, regional, and global opportunities in private capital. This two-day event will bring together global experts and investors in Riyadh to explore the latest sector developments and working models".


Koshak added: "We at SVC have no doubt that this is only the beginning and are committed to further stimulating the VC ecosystem in Saudi Arabia by launching required investment programs and products that are based on the analysis of the ecosystem's needs and following regional and global working models."

منذ 4 أيام . News