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AppyThings strengthens presence in META, driving digital transformation through secure, API-powered solutions
9 أبريل 2025 - 21:38
كتب : Nibras Al-arab - نبراس العرب
Rashad Iskandrni
AppyThings, a Google Cloud-specialized IT integration partner and hyperspecialist in API and event-driven architecture, headquartered in the Netherlands, is expanding its footprint across the Middle East, Turkey, and Africa (META) region. With a decade-long track record of success and more than 100 global customer references, the company is scaling up operations to meet the rising demand for secure, agile, and cloud-native integration services in one of the world’s fastest-growing digital economies.
Since entering the META region in early 2024, AppyThings has made significant strides, securing key public and private sector partnerships across industries. It is the first European partner of Apigee and an established Google Cloud Specialization partner for IT integration in the EMEA region. The expansion aligns with the region’s increasing reliance on APIs and cloud technologies to accelerate digital transformation and improve service delivery.
“We’re bringing 10 years of global success to the META region,” said Shazali Taha, Regional Director - META, AppyThings. “Our commitment goes beyond technology—we deliver fast, high-quality results tailored to each client’s needs, backed by over 3,000 use cases. AppyThings is committed to expanding its investments in the region by combining deep expertise, the latest Google innovations, and local investments in a selection of prominent centers in Riyadh, Dubai, and other cities. This allows us to help organizations securely update their platforms, expand confidently, and thrive in this interconnected world”.
AppyThings offers a comprehensive range of services to help businesses navigate digital transformation. The company specializes in securely connecting systems through API management, event streaming (systems that transmit real-time data across different platforms), and cloud-native integration. Using technologies like REST, GraphQL, Python, and Google Cloud, AppyThings helps businesses improve their IT infrastructure. Their solutions are designed to be scalable, secure, and adaptable, ensuring organizations are ready for the future and can efficiently manage growth and change.
In a region where digital adoption across industries has reached approximately 75% to 80% (McKinsey & Co), AppyThings is uniquely positioned to help enterprises adapt and thrive. Its mission—Seamless integration on your terms—resonates strongly with META’s ambitious digital agendas, from Vision 2030 in Saudi Arabia to The UAE Digital Government Strategy 2025.
By leveraging its established global reputation and ISO certifications, AppyThings assures clients of top-tier governance and data security—critical in today’s regulatory landscape. Its team of 50+ certified engineers works across the full vertical of cloud integration, including architecture and governance, infrastructure services, managed Kubernetes, advanced API security, and event streaming platforms.
As the pace of digital transformation accelerates, AppyThings continues to empower organizations to embrace change, innovate confidently, and build resilient IT architectures that stand the test of time.
مواضيع ذات صلة

Samsung Electronics Unveils ‘AI Home’ Vision at Welcome to Bespoke AI Event
Rashad Iskandrni
Bespoke
AI appliances with upgraded AI and screens, across multiple new product
categories
solve users’ burdensome problems at home
Riyadh, Saudi Arabia – Apr. 14, 2025 – Samsung Electronics Co., Ltd. unveiled its refreshed “AI
Home” vision and innovative appliance lineup at its global launch event,
Welcome to Bespoke AI, in Seoul, Korea. With a focus on providing a more secure
and intuitive user experience, the company introduced an AI Home experience, showcasing
advanced AI features and a wider range of screen-enabled appliances.
Jeong Seung Moon,
EVP and Head of the R&D Team for Digital Appliances Business at Samsung
Electronics, opened the global press conference by introducing the company’s
vision for creating an AI Home that harmoniously connects various devices and,
as a result, caters to user needs in every room of the home.
"Through our
Bespoke AI appliances, Samsung has brought an AI Home to life that not only
enhances everyday convenience but also enables energy savings and care," said
Jeong Seung Moon. "We will continue to expand the advanced AI Home to more
households, leveraging smart screens, Bixby and Knox security."
The 2025 Bespoke
AI Appliance Lineup
During the
event, Samsung introduced its Bespoke AI appliances for 2025, which bring new
and innovative functionalities to solve users’ difficult problems.
At
the heart of the company’s vision is the AI Home display.[1]
Built upon the innovation of the first introduction of the AI Home display last
year, the AI Home with new size options has been expanded to a broad range of
new products, such as Bespoke AI Refrigerators, the Bespoke AI Laundry Vented
Combo, Washers, and Dryers.[2]
The
9-inch AI Home screen on the Bespoke AI Refrigerator lineup increases
consumers’ options by offering a similar experience to what’s available on the
larger AI Family Hub™ screen. With the upgraded AI Vision Inside,[3]
food management has been enhanced with new features such as automatic
recognition of processed food items,[4] for models with the AI
Family Hub™ and those with the AI Home. Through the 7-inch AI Home in the
Bespoke AI Laundry, users can intuitively control the washing and drying
cycles, as well as monitor and control other connected devices.[5]
Moreover, the new
Bespoke AI appliances bring enhanced features that adapt to consumer needs. For
example, the Bespoke AI Hybrid Refrigerator utilizes AI to efficiently cool the
inside of the fridge, detecting its current status and predicting internal temperature
changes to effectively adapt cooling.
The Bespoke AI
Laundry includes new functions to enhance consumer convenience, with new
standalone models that have upgraded AI Wash and AI Dry to AI Wash+ and AI
Dry+,[6]
as well as models to be launched in Europe, using up to 55% less energy than
class A minimum requirements for the washer.[7]
Also, Samsung unveiled the new Bespoke AI Laundry Vented Combo, which is the
first ever vented combo in its class.[8]
It significantly reduces drying time, finishing both washing and drying in 68
minutes with its Super Speed cycle.
Samsung is
continuing to innovate its vacuum cleaner lineup, as well. The cordless stick
vacuum cleaner, the Bespoke AI Jet Ultra, will be launched with the world's
most powerful[9] suction
power of up to 400W.[10]
The upgraded AI Cleaning Mode 2.0[11]
classifies more diverse environments[12]
like corners[13] and the
type of carpets[14] for improved
cleaning performance.
Samsung also
revealed the Bespoke AI Jet Bot Steam Ultra.[15]
Not only is the robot vacuum cleaner designed to climb thresholds, but it is
also enhanced with AI Object Recognition for complex environments,[16]
which can recognize obstacles as small as 1cm, and even transparent liquids[17]
for better cleaning results. And when it encounters corners or walls, the brush
pops out, allowing it to clean areas that can be difficult for typical robot
vacuum cleaners to deal with.
Samsung Home
Appliances Bring Easy to Use, Care and Saving to Consumers
Samsung
elaborated further on its “AI Home” vision and its commitment to integrating AI
across the connected experience to cater to diverse lifestyles — through the
core benefits of Easy to Use, Care and Saving.
Thanks to the
adoption of the AI Home display, users will find it easier than ever to engage
with the full functionality of their Bespoke AI appliances. The smart screen is
now an even better central control hub, even connecting third party devices
through SmartThings without the need for a separate hub device.[18]
Users can also utilize features like the refrigerators’ Daily Board to receive
personalized information and better manage their day — or use Map View to
effortlessly monitor and control other connected devices.
The
upgraded Bixby allows for easier control of appliances through voice commands
and enhances usability through new features like Voice ID.[19]
It personalizes services by recognizing the user’s voice, automatically
switching to the Samsung account of the speaker and showing their calendar on
the screen. And if that person also uses the low vision option on their Galaxy
smartphone, it will be automatically synced to the screen for a better viewing
experience.
New SmartThings
services were also introduced during the event, including Family Care,[20]
which sends an alert to other family members if a user's movement is not
detected at the set time — or if there is no activity for a certain amount of
time after the last activity. It is also possible to use the robot vacuum
cleaner to look for signs of an emergency, with all of this functionality being
tightly secured by Samsung Knox.
Continued
Efforts To Deliver Reliable Experiences
To complete its
“AI Home” vision for 2025, Samsung shone a light on how it is pushing the
boundaries of innovation, prioritizing a trusted experience for users.
First, Samsung will apply enhanced Knox security to devices across the lineup so that
users will be able to
enjoy their AI
Home experience with peace
of mind. This year in particular, Trust Chain, which is part of Knox Matrix,
is applied to all Wi-Fi enabled appliances launching in 2025. Users can
continuously monitor products’ security status in real time through the
dashboard.[21]
Knox Vault is also applied to home appliances for the first time,[22]
storing particularly sensitive user information, such as passwords and
authentication information, in a
separate hardware chip to ensure protection. Furthermore, to
protect against the potential of future quantum attacks, Samsung’s security is also equipped with
post-quantum cryptography (PQC), a part of Knox Matrix Credential
Sync, for its screen-applied products.[23]
Another key
priority for Samsung is making sure that customers can use the latest software
features on their existing appliances without buying new ones. With Smart
Forward,[24] the software
update service through SmartThings, Samsung continuously updates its appliances
with new features to enhance the consumer experience.
Samsung is also
actively improving product maintenance. SmartThings Home Care utilizes AI to
diagnose each appliance’s status, and if signs of malfunction are detected, it
sends a notification in advance. In addition, a technical support
representative can provide guidance on remote measures based on pre-diagnosis
results. [25] This
support feature has already expanded to more countries, including France,
Netherlands, and Canada, following Korea and the United States.
By integrating all
of these wide-ranging initiatives, Samsung aims to create safer and more
reliable smart home experiences that users can enjoy with comfort and peace of
mind.
###
[1] AI Home display refers
to the 7" or 9" LCD screen on the product. Does not mean all services
available on the AI Home are AI or generate information or outcome using AI.
Certain functions accessible through the AI Home utilize AI-based algorithms,
which can be updated periodically to improve accuracy. AI-based algorithms may
generate incomplete or incorrect information.
[2] AI Home is available on select models, and its availability
may vary by region.
[3] Available on select
T-Type and French Door refrigerator models. As of April 2025, AI Vision Inside
can recognize 37 food items like fresh fruits and veggies. If the food is not
recognizable, it may be listed as an unknown item. AI Vision Inside cannot
identify or list any food items in the fridge door bins or freezer. It
recognizes food items based on deep learning models, which may be updated
periodically to improve accuracy.
[4] AI Vision Inside will
recognize and recommend that users save processed food items that have been
placed inside multiple times, allowing up to 50 items to be saved with the
designated name. Processed foods are limited to those that keep a certain
packaged form. AI Home recommends saving the item after it has been input more
than 4 times during 30 days.
[5] A Wi-Fi connection and
a Samsung account are required. Third-party devices must be SmartThings
compatible.
[6] Based on an advanced
AI-created algorithm. It may not detect certain fabrics or accurately identify
them when a load includes a mixture of different fabric types. To prevent wear,
wash like fabrics together. For US, the names of features are applied differently;
AI OptiWash and AI OptiDry to AI OptiWash+ and AI OptiDry+.
[7] Based on Samsung
internal testing. The energy consumption of this 9KG model is EEI 21.8, which
is 55% more energy efficient compared to the minimum threshold of energy
efficiency class A (EEI 52 for 9KG models). Energy ratings tested with Eco
40-60 program, 55% savings tested with Eco 40-60 program.
[8] Among 27” vented
washer/dryers. Sold only in the U.S., Canada and Mexico.
[9] Based on testing by SLG
Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8
standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The
results were compared to cordless stick vacuum models available on the market
with a stated suction power within 30% of the actual suction power of the
Samsung model tested by SLG. Based on sales data between January 2024 and
December 2024 as compiled by an independent market research institute.
[10] Based on testing by SLG
Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8
standard. Measured at the inlet of the non-motorized tool when the dustbin is
empty, using Jet Mode and a large capacity battery that is fully charged. Lasts
up to 1 min.
[11] The updated functions
of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum
cleaner on the SmartThings App. The operation of AI Cleaning mode 2.0 may be
limited in certain environments, such as when the All-in-one Clean Station is unplugged
or Wi-Fi connection is unstable or the Bluetooth connection status between the
stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI
Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean
Station to a space without obstacles nearby. To enable continuous function
updates, keep Wi-Fi on in the house on at all times.
[12] The ability to identify
different cleaning environments and the time it takes to change the settings
can be affected by environmental conditions.
[13] When used with Slim LED
Brush+. Corner and floor-wall joint detection only operates in hard floor
environments. "Corner" refers to the area where two flat and closed
walls meet. The suction power increases about 2-3.5 seconds after the brush is
pressed against the wall. If the brush contacts only one side of the corner or
if there is a gap in the corner, it may not be recognized as a corner, and the
recognition accuracy and reaction speed may vary depending on the wall shape
and actual usage environment.
[14] When used with Active
Dual Brush.
[15] Product features are
still in development and may change. It does not guarantee final
specifications.
[16] Based on our deep
learning model trained using a predefined set of data and may yield incomplete
or incorrect information. New datasets may be introduced to our learning model
from time to time to enhance its accuracy.
[17] A liquid spill is
defined as having a size of 7cm x 7cm or larger. Identification may be affected
by the size of the stain or the environmental conditions of the floor, such as
the floor pattern.
[18] Available in the
refrigerators’ 32” AI Family Hub and/or 9” AI Home. A Wi-Fi connection and a
Samsung account are required. All products must be connected to SmartThings.
Only 3rd party devices that are compatible with SmartThings can be registered.
[19] Bixby availability may
vary depending on the country. Bixby only recognizes certain accents and
dialects of English (U.K.), English (U.S.), English (India), French (France),
German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China),
Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil). Voice ID will
be available starting May of 2025 through Smart Forward update. Launch date may
differ according to region and country. Bixby activated Samsung Account is
required. Up to six accounts can be registered per device. To increase the
accuracy of identifying each voice, it is recommended for you to register your
voice in quiet surroundings. Voice ID is done based on the tone of voice used
during registration process. Any change or modification to your voice may lead
to misidentification.
[20] Appliance must support
Wi-Fi and connect to SmartThings to activate service. Users can activate the
service on the SmartThings.
[21] Trust Chain Dashboard
is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub™
screen launching in 2025.
[22] Knox Vault is applied
to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home,
and AI Family Hub™ screen launching in 2025, except Bespoke AI Oven.
[23] PQC is applied to
appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen™ launching
in 2025, except Bespoke AI Oven.
[24] Smart Forward updates
are available for software only, and for models released after 2017 that are
equipped with standardized OCF protocol. Adequate hardware specifications may
be required for certain updates. Available on Android and iOS devices. A Wi-Fi
connection and a Samsung account are required.
[25] Applicable to
appliances launched after 2018 and is supported on models with standardized OCF
protocol released from 2018 onward. Supported features may vary according to
region and country. Appliance must support Wi-Fi and connect to SmartThings to
activate service.
منذ 15 ساعة . News

LG’S EFFICIENT HVAC SOLUTIONS SELECTED FOR MAJOR LOGISTICS HUB IN SINGAPORE
Rashad iskandrni
Company Supplies
State-of-the-art Multi VTM i System to Landmark Commercial
Project, Strengthening HVAC Leadership in Southeast Asia
SEOUL, Apr.
14, 2025 — LG
Electronics (LG) has supplied its state-of-the-art Multi VTM i, a variable refrigerant
flow (VRF) solution featuring an advanced AI engine, to a newly constructed 59,800-square-meters
logistics center in the Singapore’s Tuas area. This milestone project
underscores LG’s commitment to expanding its heating ventilation and air
conditioning (HVAC) business in Southeast Asia.
To achieve the highest level of the Building and Construction Authority’s
Green Mark certification program – specifically the Green Mark Platinum (Super
Low Energy) rating – the logistic center required an exceptionally efficient
and comprehensive HVAC solution. LG distinguished itself by presenting a tailored
package that optimally meets the client’s specific needs. To further enhance the
already outstanding performance and energy efficiency of the Multi V i, LG
integrated its proprietary inverter compressor and a larger heat exchanger.
LG Multi V i intelligently adapts to environmental conditions, optimizing operation while minimizing unnecessary
energy consumption. It incorporates LG’s industry-leading HVAC innovations, including HiPOR™ (High Pressure
Oil Return) technology,
which ensures peak efficiency during part-load operation by improving
operational stability, even in challenging conditions. The heat exchanger,
enlarged by over 10 percent, accelerates cooling and heating response times, while
dual inverter compressors promote increased durability, energy savings and overall efficiency. Moreover, LG’s
proprietary energy management tools, including real-time Coefficient of
Performance monitoring,
provide actionable insights to help building operators reduce HVAC energy
consumption without sacrificing performance.
As Singapore strengthens its position as a key regional
and global logistics hub – with transportation and storage accounting for over
10 percent of its GDP as of 2022 – the demand for energy-efficient solutions in
large-scale logistics operations is steadily increasing. LG estimates that the
HVAC market for logistics centers in Singapore is valued at approximately USD 25
million annually, with further growth expected in the coming years. By
supplying its advanced Multi V i system, LG is well positioned to accelerate
its HVAC expansion across Southeast Asia, where sustainability-focused building
initiatives are gaining traction in countries such as Indonesia and Malaysia.
“Precise Development Pte Ltd is thrilled to
collaborate with LG to deliver this best-in-class facility,” said Mr. Peh Chong
Eng, Group CEO of Precise Development Pte Ltd. “LG’s cutting-edge technology,
combined with their attention to detail and responsiveness to our needs, sets
them apart from other equipment suppliers. We highly recommend LG air solutions
for any project.”
“Fidecs is proud to achieve the BCA Green Mark 2021
Platinum Super Low Energy certification by integrating LG’s high-efficiency VRF
system,” said Ervin Chng, Director of Business Development at Fidecs
Engineering Pte Ltd. “This milestone demonstrates our commitment to sustainable
building solutions and sets a new benchmark for energy efficiency in
Singapore.”
“LG Multi V i exemplifies our dedication to creating
innovative, energy-efficient solutions that address the changing needs of our
clients,” said Jaeseung Kim, Regional CEO of LG Electronics Asia Pacific.
“Aligned with Singapore’s Green Mark certification and the growing
sustainability initiatives in Southeast Asia, including Indonesia and Malaysia,
we are committed to pursuing HVAC opportunities tailored to the specific needs
of the region.”
منذ 16 ساعة . News

AVEVA To Showcase Unified Operations Center for Food & Beverage at SaudiFood Manufacturing Show
Rashad Iskandrni
AVEVA, a global leader in industrial software, driving digital transformation and sustainability has announced its participation at SaudiFood Manufacturing Exhibition (April 13–15, 2025) alongside its partner AVEVA Select Saudi at the Riyadh Front Exhibition & Conference Centre. The company will highlight the AVEVA Unified Operations Center, a platform designed to support the digital transformation of the food and beverage value chain and demonstrate how its solutions enable industries to build resilience, improve efficiency, and ensure the responsible use of resources.
“We are happy to be a part of the SaudiFood Manufacturing Show with AVEVA Select Saudi our partner in Saudi Arabia. Together, we are empowering food and beverage companies in the Kingdom to adopt a data-driven approach, enabling them to better manage risks, enhance collaboration, and drive both commercial agility and sustainable growth. As we continue to support the Kingdom and its growing food manufacturing sector, we are excited to meet customers, partners, and innovators, and share our commitment to shape and support a collaborative, resilient and future-ready food industry,” says Jamal Emran, Global Accounts Sales Director, AVEVA.
The AVEVA Unified Operations Center is a platform that delivers real-time operational insights to enable manufacturers for smarter decision-making across every stage of the value chain. This solution also supports predictive maintenance, quality compliance, and resource optimization, enabling food and beverage producers to boost productivity, reduce waste, and meet sustainability goals. By offering seamless integration with existing systems, the AVEVA Unified Operations Center helps manufacturers drive innovation and stay competitive in a rapidly evolving market, aligning with Saudi Arabia’s Vision 2030 to drive innovation and industrial growth.
As a recognized leader in smart manufacturing, AVEVA collaborates with 23 of the top 25 food and beverage manufacturers globally, helping them leverage Industry 4.0 technologies to transform their operations. By embracing digital innovation, these manufacturers drive efficiency, maximize return on capital investments, and boost profitability. AVEVA’s software is purpose-built for diverse sectors from manufacturing and marine to power and infrastructure, with capabilities and analytics that draw on 20+ years of experience.
منذ 17 ساعة . News
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Samsung’s New Bespoke AI Laundry With AI Home Enables Smarter, More Efficient Laundry Care
Rashad Iskandrni
Company
expands screens to washers and dryers, advancing ‘Screens Everywhere’ vision
Heightened
ease of use is enabled through upgraded AI Wash+ and AI Dry+
Riyadh, Saudi Arabia – Apr. 14, 2025 – Samsung Electronics Co., Ltd. today
announced the launch of its new washers and dryer products — the Bespoke AI
Laundry with AI Home[1] — that integrate screens
and Bespoke design to elevate the user experience. The Bespoke washers and
dryers come in various forms of size and heating methods to meet a wide range
of customer needs across diverse regions. The pair is available in both large
and small capacities, making them suitable for different types of family and
living arrangements. Samsung is also launching the dryer with two types of
heating methods — the vent and the heat pump — to meet the needs of various
environments around the world.
This year’s
Bespoke AI Laundry products incorporate the 7” AI Home screens, extending Samsung’s
“Screens Everywhere” vision that was first presented at CES 2025. These screens
offer intuitive control and monitoring of essential information related to the
laundry experience, such as wash cycles and remaining detergent levels. They
also remember user habits and consider periodic and seasonal needs, suggesting
appropriate cycles to free users from having to consider the right cycle every
time. The AI Home also functions as a central hub allowing users to monitor and
control connected appliances, while also enjoying online videos or music.
“Last year’s
launch of the Bespoke AI Laundry Combo marked the beginning of integrating
screens into our products, providing users access to essential information
about laundry and home control,” says Jeong
Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at
Samsung Electronics. “This year, we are
excited to unveil the complete Bespoke AI Laundry lineup, which caters to a
wider range of customer needs and enables them to take advantage of these
convenient screens.”
The Bespoke AI Washer & Dryer sets are designed to simplify laundry routines with advanced AI algorithms and sensors, optimizing washing and drying performance while enhancing energy efficiency. The original AI Wash and AI Dry are upgraded to AI Wash+ and AI Dry+, with enhanced fabric detection abilities to ensure efficient and high-quality washing and drying for a wider variety of fabric types.
27-Inch Wide Large Capacity Washer & Dryer Set Brings
Extensive Laundry Capabilities
Samsung is
introducing a 27-inch large capacity washer and dryer set[2], with each device featuring
the 7” AI Home and utilizing a sleek Bespoke design based on a fully unified flat-panel
aesthetic. In addition to the flexibility of vertical or horizontal
installation layouts, the substantial capacity allows users to wash large items,
like king-size comforters, with ease.
The washer
now features the upgraded AI Wash+, which has been upgraded to newly detect
outdoor fabrics and denim[3]. Based on the detected fabric
type, soil level and weight of the laundry, the AI Wash+ cycle efficiently[4] cleans clothes by
automatically adjusting detergent levels, rinsing time and wash settings. The
washer also features a Bedding cycle that can sense the thickness of the
blankets and adjust the cycle time and water usage accordingly[5]. Users can also experience
next-level convenience with features like Auto Open Door and Speed Shot
technology which completes wash cycles in just 30 minutes.[6]
The matching
large capacity dryer is launching in two types to meet living environments of
different regions – the vent type in certain countries in the Americas, and a
heat pump type in other regions. Users will be able to enjoy thorough and
gentle drying with AI Dry+, which has been upgraded to detect fabric types and
take them into account to optimize drying[7] along with real-time
temperature, weight[8]
and moisture content. The upgraded feature’s AI algorithm uses an advanced
sensor that carefully monitor various factors to detect four fabric types[9], which results in benefits
like heavy duty drying such as denim. Previously, denim was harder to dry evenly
due to thicker sections like pockets, but the dryer can now detect this fabric
to and reduce drying inconsistencies, delivering better performance.
The dryers
also provide the Bedding feature, which also uses an advanced algorithm to detect a blanket’s size for optimized drying times and
dryness[10]. For those times when drying needs to be
finished quickly, the vent type’s Super Speed Drying can complete a drying
cycle in as little as 30 minutes.[11]
Along with
the washer and dryer set, a large capacity washer-dryer combo model[12] is also being launched for
users looking for a compact, all-in-one device that can complete both jobs
while using up limited space. The combo incorporates the AI Home, AI Wash+ and
AI Ecobubble™ like the washer, and dries the clothing through a condensing
method.
24-Inch Wide Small Capacity Washer & Dryer Set Boosts
Laundry Efficiency
Following the
unveiling of the Bespoke AI Washer at IFA 2024, the 24-inch small capacity washer
& dryer set will be launching in Europe later this year. Like the large
capacity washer and dryer, the small capacity set also incorporates the 7” AI
Home, providing intuitive control and connectivity features for a wider
audience.
The washer,
built to be highly efficient to meet the needs of the European market, consumes
up to 55% less energy than the minimum efficiency requirements for a Class A rating.[13] It also supports thorough[14] cleaning optimizing water
and detergent use with AI Wash, and ensures gentle washing while improving soil
removal with AI Ecobubble™. QuickDrive™, available with 11 different cycles,
can reduce wash time by up to 50% [15]without compromising
cleaning performance.
The matching
dryer features the AI Dry+, capable of drying precisely by detecting four
fabric types[16]
— Normal, Denim, Towels, and Synthetics. This enables the machine to dry
precisely[17]
while reducing energy use by up to 10% and drying time by up to 15%.[18] QuickDrive™ is also useful
when users need to dry their laundry both quickly and gently, reducing drying
time by up to 35%[19] through automatic
adjustments of the inverter compressor.
With the
launch of these new products, Samsung continues to push the boundaries of
innovation, offering highly intelligent, efficient and aesthetically pleasing appliances
that simplify everyday life by delivering enhanced convenience to users.
###
About Samsung Electronics Co., Ltd.
Samsung inspires the world
and shapes the future with transformative ideas and technologies. The company
is redefining the worlds of TVs,
smartphones, wearable devices, tablets, home appliances, network
systems, and memory, system LSI, foundry and LED solutions, and delivering
a seamless connected experience through its SmartThings ecosystem and open
collaboration with partners. For the latest news, please visit the Samsung
Newsroom at news.samsung.com.
[1] You will need a Samsung
account to access AI Home, our network-based service that includes apps and our
other smart features available through your device. Does not mean all services
available on the AI Home are AI or generate information or outcome using AI.
Certain functions accessible through the AI Home utilize AI-based algorithms,
which be updated periodically to improve accuracy. AI-based algorithms may
generate incomplete or incorrect information.
[2] Washer is 18.5kg~26kg
capacity, and Dryer 17kg~24kg capacity depending on the region of launch.
[3] Based on an advanced
AI-created algorithm. It may not detect certain fabrics or accurately identify
them when a load includes a mixture of different fabric types. To prevent wear,
wash like fabrics together.
[4] Based on an AI-created
algorithm and internal testing using the AI Wash+ on a 3kg load. A turbidity
sensor operates for all weights, while fabric sensing operates for 3kg and
under. Actual results may vary depending on individual use.
[5] Washes dry blankets
weighing up to 4 kg.
[6] Applicable on a Cotton
wash course. Based on internal testing using a Normal course at 40°C with a DOE
3kg load. Results may vary depending on the actual usage conditions.
[7] Based on an AI-created
algorithm. Actual results may vary depending on individual use.
[8] Applies to Heat Pump
type only.
[9] The types of detectable
fabric are Normal, Heavy Duty, Synthetics, and Delicates for Vent Type, and
Normal, Towel, Denim, Delicates for Heat Pump models.
[10] The Bedding drying
cycle can dry up to 4 kg of dry comforters.
[11] Tested on the Samsung
DV90F with a DOE (Cotton 50% + Polyester 50%) 8lb load. RMC (Remaining Moisture
Content) under 48%, 24℃±2℃,
RH (Relative Humidity) 50% ±10%.
[12] Launched in select
countries in South East Asia, Middle East, Africa, and China(Taiwan)
[13] Based on Samsung
internal testing. The energy consumption of this 11KG model is 21.8kWh / 100
cycles, which is 55% more energy efficient compared to the minimum threshold of
energy efficiency class A (52kWh / 100 cycles for 11KG models). Energy ratings tested
with Eco 40-60 program, 55% savings tested with Eco 40-60 program..
[14] Based on an AI-created
algorithm. Actual results may vary depending on individual use.
[15] Based on internal
testing (in accordance with IEC 60456-2010) of the WF90/24 cycles with the
QuickDrive™ option compared to cycles without the QuickDrive™ option. Result:
Wash time reduced by 13.2%-50.8%. Results may vary depending on the actual
usage conditions. This may increase energy usage
[16] Based on an advanced AI
algorithm, utilizing weight, moisture content and drying temperature data, it
can detect four types of fabric: normal, denim, towel and synthetics.
[17] Based on an AI-created
algorithm. Actual results may vary depending on individual use.
[18] Based on internal
testing (synthetic 2kg load) of the DV90F/24 using AI Dry+ compared to DV5000D
using Eco cotton.
[19] Based on internal
testing on the DV90F/24 model, Comparison of drying time for IEC cotton 9kg
load drying under Eco cotton + QuickDrive On / Off conditions. Result: Drying
time reduced by 35%. Results may vary depending on the actual usage conditions.
Using QuickDrive may increase your energy usage.
منذ 17 ساعة . News

Nissan AMIEO strengthens senior management lineup to accelerate transformation and growth
Rashad Iskandrni
·
Massimiliano (Max)
Messina expands role and is appointed AMIEO Vice Chairperson, and
Senior Vice President, Chief Finance, Administration and Strategy
·
Leon Dorssers takes
on additional responsibilities and is appointed AMIEO Senior Vice
President, Chief of Commercial Operations
·
Giovanny Arroba is
appointed Vice President, Nissan Design Europe
·
Francois Bailly,
Region Chief Planning Officer, Nissan AMIEO and Matthew Weaver, Vice President,
Nissan Design Europe take on new Global Nissan roles
Paris, FRANCE (Thursday
10th April 2025) – Nissan is today announcing senior management
changes designed to accelerate sustainable growth and transformation in the
Africa, Middle East, India, Europe and Oceania (AMIEO) region.
Guillaume Cartier, Chairperson, Nissan AMIEO, remains at the helm of the region but now has an expanded global role as Chief Performance Officer (as of December 1st 2024). The restructured leadership team in the region creates a leaner, more agile organization that enhances decision-making speed and efficiency, ensuring the execution of turnaround actions and enabling Nissan to capitalise on growth opportunities to drive transformation.
Guillaume Cartier said: "The AMIEO region is hugely diverse with immense opportunities,
and I am proud of the path we’ve forged, bringing exciting vehicles to our
customers and daring to defy ordinary in how we operate. I am confident that with
these new opportunities we will drive further success, capitalise on the
opportunities ahead to transform and most importantly, continue to deliver an exceptional
customer experience in the markets we serve.”
Changes to the Senior
Management Lineup
Max Messina, Senior Vice President Finance & Information Technology for the AMIEO region, is appointed AMIEO Vice Chairperson, and Senior Vice President, Chief Finance, Administration and Strategy. In this key role, Max leads the region’s turnaround plan and oversees all financial activities, as well as IS IT functions, Corporate Planning, Overseas Program Directors, and Purchasing Non-BOP (bought-out-parts).
Max joined Nissan
AMIEO in September 2022, bringing more than 25 years of experience to the
company from regional and global roles in several automotive brands. His
diverse background also includes leadership positions in high-profile retail
and industrial corporations, equipping him with a broad skill set and deep
business acumen to drive success.
Leon
Dorssers, Senior Vice President of Marketing & Sales for the AMIEO region,
is appointed AMIEO Senior Vice President, Chief of Commercial
Operations. Leon has oversight of all sub-regions’ profit and sales
performance and continues to oversee all Marketing & Sales functions for
the full region. He also adds AMIEO Product & Services Planning and Market
Intelligence to his scope, to ensure the right models, technologies and
services are delivered to meet AMIEO customer's needs.
With a career at
Nissan spanning over three decades, working in three continents, ranging from manufacturing
and dealer operations to market sales centres, region and global headquarters,
Leon has held pivotal leadership roles that have shaped Nissan’s sales,
customer quality, and dealer network development strategies across global and
regional markets.
Both Max and Leon
will be based in Paris, France.
Francois
Bailly, Region Chief Planning Officer for the AMIEO Region, is appointed
as Corporate Executive Vehicle Program for Global Nissan and will
be based in Yokohama, Japan. Francois’ responsibilities have been reorganised
under Max and Leon’s scope.
Finally, Giovanny
Arroba, Senior Design Director, Global Design Centre, Nissan, is
appointed Vice President, Nissan Design Europe, based in Nissan’s
state-of-the-art Design Centre in Paddington, London.
Giovanny replaces Matthew Weaver, who is appointed Senior
Design Director, Global Nissan, based in Japan.
Giovanny has held multiple design roles at Nissan and is
the mastermind behind many Nissan concept and production vehicles, including
the all-electric Nissan Ariya crossover and third generation Nissan LEAF.
Giovanny joins the region at an exciting time as Nissan prepares to launch many
new models including the all-new Micra EV city car – a 100% EV styled at
Nissan’s Design Centre in London.
Guillaume added: "Congratulations to all of my colleagues in their new assignments. I look forward to working together with our talented employees across the region to charge towards a bright future. I would also like to thank Francois and Matthew for their strong service to region and wish them the best of luck in their new global roles."
These appointments are
effective as of 1st April 2025.
As recently announced,
Nissan has a thrilling few years ahead, with a bold array of new and
refreshed models, along with next-generation technologies set to debut during
FY25 and FY26. Loaded with innovative features, the new products will play a
crucial role in elevating the company's performance, boosting customer loyalty,
attracting new buyers, increasing profitability, and promoting sustainable
growth.
# #
#
Notes to Editors
For a full overview of Nissan AMIEO’s senior management
lineup, click here.
About Nissan AMIEO (Africa, Middle East, India, Europe & Oceania)
Nissan AMIEO comprises Africa, Middle East, India, Europe
and Oceania markets. This vast and diverse region employs more than 19,000
people and covers 140 markets with a population of around 3.8 billion. The
AMIEO region also boasts an extensive vehicle offering, ranging from the iconic
Nissan Patrol SUV to the fully electric crossover, Nissan Ariya.
Sustainability is
at the core of Nissan's long-term vision, Ambition
2030,
which sets out to deliver electrified models and technological innovation in
key markets globally. Nissan AMIEO is committed to an electrified future
with EV36Zero at
its center and increased electrification planned during The
Arc
period, supporting Nissan's goal of being carbon
neutral across the life cycle of its products and
operations by 2050.
For more information about Nissan's products, services
and commitment to sustainable mobility, visit nissan-global.com.
You can also follow us on Facebook, Instagram, X and LinkedIn and see all our latest
videos on YouTube.
Contacts:
Kayleigh
Edwards
Manager,
Corporate Communications, Nissan AMIEO
E: kayleigh.edwards@ntc-europe.co.uk
Therese Sarmiento
Section Manager, Corporate Communications, Nissan AMIEO
E: TSarmiento@nissan-europe.com
منذ 23 ساعة . News

realme 14 Pro: Segment’s best unbreakable smartphone with the fastest chipset, pre-orders start April 16 with exclusive early-bird gifts
Rashad iskandrni
Al
Riyadh, Saudi Arabia, April 14, 2025 — realme, the
world’s fastest-growing smartphone brand, is gearing up to launch a device
that’s set to disrupt the mid-range market in the Kingdom: the realme 14 Pro.
Crafted for the next generation of trendsetters, The realme 14 Pro stands as
the segment’s best Unbreakable Phone with the Fastest Chipset, redefining
expectations in durability and performance. Beyond its robust build and
powerful capabilities, it introduces two world-first innovations: a
cold-sensitive color-changing design and the world’s first Triple Flash Camera.
This unique combination of strength, style, and innovation makes the realme 14
Pro an irresistible choice — now available for pre-order starting from April 16
with an exclusive gift bundle worth SAR 1,147.
Tease Your Senses: World's First Cold-sensitive
Color-changing Design
The realme 14 Pro
introduces the world’s first cold-sensitive color-changing design, offering a
unique visual transformation that reacts to temperature. No two devices look
the same — it's a phone that reflects your individuality, and evolves with your
environment.
Best Unbreakable Phone: Tough Enough for Your
Wildest Days
The realme 14 Pro is
built for the bold — delivering military-grade drop resistance that withstands
rigorous tests, including 2-meter drops, backed by a 200% enhancement in
overall reliability. Whether it’s accidental falls or rough daily use, this
device is engineered to endure. Adding to its toughness is best-in-class IP69
water and dust resistance, capable of surviving submersion in 2-meter-deep
water for up to 72 hours, resisting hot water up to 85°C, and supporting
underwater shooting. With unmatched durability and dual-layer protection, the
realme 14 Pro sets a new benchmark for rugged performance in its segment.
Fastest Chipset. Best Performance for Your Entertainment Days
Powered by the fastest chipset in its
segment, the realme 14 Pro delivers an exceptional AnTuTu score of 750,000,
setting a new standard for speed, responsiveness, and efficiency. Whether
you're multitasking or diving into intense gaming sessions, performance remains
smooth and lag-free. Gamers will enjoy the segment’s smoothest gameplay, with
support for 120fps in HOK and MLBB, and 90fps in PUBG, FreeFire, and CODM,
ensuring ultra-fluid visuals and a competitive edge. To sustain peak
performance, the device features the largest 6,000mm² Iceberg VC cooling system
in its class—30% larger than the segment average—delivering advanced thermal
management even during extended use.
World's First Triple Flash Camera: Clarity Enough
for Your Shooting Days
Struggling with night
photography? The realme 14 Pro brings never-before-seen lighting technology to
mobile portraits — transforming even the darkest moments into Instagram-worthy
memories.
Peak Power, Slim Profile
Expect unrivaled gaming
performance, flagship display quality, and 6000mAh battery life — all packed
into one of the slimmest big-battery phones in the segment. And yes, it's tough
enough to handle your wildest days thanks to TÜV-certified durability and
IP69-rated water and dust resistance.
Pre-orders Begin April 16 – With SAR 1,147 in
Exclusive Gifts
realme fans can be the
first to own the 14 Pro starting April 16 via Jarir and Noon. Early buyers will
receive a premium gift bundle worth SAR 1,147, including:
●
1-year screen
protection (valued at SAR 499)
●
1-year liquid
damage protection (SAR 399)
●
A pair of
realme T310 earbuds (SAR 149)
●
A SAR 100
voucher redeemable at Jarir or Noon
About realme
realme is a global consumer technology company that has disrupted the
smartphone market by making cutting-edge technologies more accessible. It
offers a range of smartphones and lifestyle technology devices, boasting
premium specifications, quality, and trend-setting designs, especially tailored
for young consumers.
Founded by Sky Li in 2018, realme quickly emerged as one of the top 5
smartphone brands in 30 markets globally within just three years. The company
has expanded its footprint across multiple regions, including China, Southeast
Asia, South Asia, Europe, the Middle East, Latin America, and Africa, amassing
a global user base of over 200 million. The year 2024 marks a significant
rebranding phase for realme with its new slogan, "Make it real."
Under this new brand spirit, realme is dedicating itself more than ever to
young users, aiming to bring real, clear, and tangible benefits to their lives.
For more information, please visit www.realme.com.
منذ يوم . News